Public Relations:

PR is a critical component in helping athletes land marketing deals, achieve their next contract and build a positive image in the public eye. Today, there are many channels that can provide our clients with the proper press coverage. While it's still vital to utilize mainstream media, including TV, radio, magazines and other print news outlets, we are well versed in new channels, including social media, to communicate our athletes' carefully crafted brand messages. It is also important to create athlete-specific websites and other Internet destinations that can later be monetized to create additional revenue in the form of advertising, memorabilia products, apparel, and more.